Turiya Organic Latex Pillow

Sleep Support Redefined

The Issue

In a market flooded with specialty pillows, Coyuchi faced the challenge of making their Turiya Pillow™ stand out. The goal was to differentiate the product and effectively communicate its unique selling point as the first pillow made entirely of 100% organic materials. Coyuchi needed a design solution that would capture the attention of environmentally conscious consumers and convey the benefits of the Turiya Pillow, including its ability to provide physical comfort and promote overall well-being to any kind of sleep style.

The Process

To address the problem, the design team developed visually appealing infographics to be used in advertisements, emails, and on the product page. These infographics were designed to clearly highlight the distinctive features of the Turiya Pillow and its benefits. By utilizing compelling visuals and concise text, the infographics effectively communicated the organic and sustainable nature of the pillow, its stress-relieving properties, and its contribution to a healthy home and planet. The design aimed to capture the target audience’s attention, educate them about the product’s unique selling points, and drive engagement and sales.

The Result

The design campaign for the Turiya Pillow proved to be a tremendous success for Coyuchi. Within a month of the campaign’s launch, the Turiya Pillow sold out, surpassing all expectations and becoming Coyuchi’s fastest-selling product in their 30-year history. The combination of visually appealing infographics and clear communication of the pillow’s organic materials and benefits resonated with the environmentally conscious audience.