Product Collection 360 Campaign
In the beginning of 2018, H2O+ Beauty launched a new skincare collection called Rapids. The new collection features five products that balance and enhances your skin so it looks and feels immediately healthier. The H2O+ Beauty Creative Team created new primary and secondary packaging, a collection landing page, emails, videos, and in-store signage for the launch of Rapids.
While I assisted in creating the packaging and web collateral, my main task was to design the in-store assets and video. The store signage highlights the new collection launch, and explains the steps to use each product and their unique benefits. The Rapids launch video focuses on the transformative textures of each product.
Team
- Art Direction – Katrina Firenze
- Packaging – Megan Phillips
- Web Design – Erin Anderson
- Photo Retouching – Jenay Valencia
- Sales & Video Design – Lindsey Meyer
Areas of Focus
- Branding
- Art Direction
- Ad Marketing