Travel With Your Tastebuds.
As a group of student designers we were tasked by the executive council of the Orange County International Street Fair to create all the designs for the 2016 fair. Our design solution is to use a flat and colorful style of illustration that will have a friendly yet trendy visual appeal. Every country represented in the event will be represented by illustrations of its famous landmarks. These illustrations will be applied to all aspects of this project, which will keep the visual subject matter consistent throughout the entire event.
The font choice will be a slab serif which will be playful as it interacts with the artwork, but still contemporary in form. Using elements such as these we believe we can create designs that will draw in both our target audiences through a sense of entertainment/fun, as well as a communal sense of nostalgia.
Areas of Focus
- Branding
- Way-finding
- Marketing
- Merchandizing