Coyuchi Holiday 2020

This Holiday, it’s time to envision a new type of togetherness, and send warmth and comfort from afar.

This is the year of new traditions. Reimagine your rituals. Get creative with the ways you connect—to nature and to the people you care about. In the absence of embraces and time spent close together, little gestures make a big impact. That’s why a gift from Coyuchi means more. It’s a warm blanket wrapped around their shoulders, and it’s the knowledge that you’ve made a positive impact on the world.

I designed a cohesive campaign for the holidays that spread across ads, emails, and the website. By focusing on mobile-first designs, this lead to Coyuchi’s most successful day in sales ever on Black Friday 2020.

Team

  • Photographer – Kirby Stenger | Matthew Reamer
  • Digital Tech – Alex Silva | Steph Meyers
  • Video Production – Hale Production
  • Soft Goods Stylist – Hannah Phal
  • Hard Goods Stylist – OMA Creative
  • Marketing – Sejal Solanki
  • Head of Design – Lindsey Meyer

Areas of Focus

  • Branding
  • Art Direction
  • Responsive Web Design
  • Editorial
  • Video Production
  • Email & Ad Marketing
 
 
 
 
 
 
 
 
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