An event to immerse clients in the essence of whiskey.
The Issue
Pernod Ricard, a renowned premium spirits company, sought to host an event that would showcase its diverse range of whiskeys to restaurant owners and distributors. They aimed to create an immersive experience, capturing the essence of whiskey and engaging attendees in an unforgettable way. Their challenge was to design an event that would immerse clients in the world of whiskey, while effectively promoting Pernod Ricard’s extensive portfolio and solidifying their position as industry leaders.
The Solution
To address this challenge, the Rock + Paper team designed the “World of Whiskey” event, a travel-themed tasting experience. Deliverables included a visually appealing passport booklet, wayfinding signs, custom-designed stamps, immersive photo backdrops, and a secret speakeasy bar. The event garnered a remarkable turnout and active engagement, resulting in increased sales, new partnerships, and positive feedback from attendees. The design solutions successfully immersed participants in the world of whiskey, showcasing Pernod Ricard’s offerings and leaving a lasting impression on the target audience.
Team
- Event Production – ROCK + PAPER
- Design Lead – Leane Kriz
- Graphic Design – Lindsey Meyer
Areas of Focus
- Branding
- Experimental Design
- Wayfinding
- Print Design