Warby Parker’s brand is tailored to the sophisticated, educated, bookworms and urbanites. They create stylish, vintage looking frames for the modern, new age business person. Their brand is sleek and minimal, which juxtaposes the vintage style of their frames. While Warby Parker has a cohesive brand, their advirtising needs to reflect their company more. Most of their current advirtising focuses of selling a lifestyle-what the customer would be like if they bought these glasses. Since most of their competitors have the same advirtising direction, Warby Parker should move in a different direction. This company should focus more on selling the experience of Warby Parker. They have such a unique selling strategy-from photobooths in their stores to their home try-on program, there are so any ways the customers can connect to this company through these experiences.